Roy Morrison / Eco Civilization

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"How Can We Be Prosperous Without Being Destructive? The 21st Century Challenge"

Economic growth can mean ecological improvement, not ecological destruction. A market system can be prosperous and sustainable. This is not an oxymoron.

We don't need either new inventions or social upheaval to make it happen. Here's a plan for sustainable prosperity based on the democratic adoption of new 21st century market rules....

The concept's simple. End all taxes on income. Instead, tax pollution, depletion, and ecological damage. I'll say it again. Abolish income taxes and the IRS. Phase in new ecological consumption taxes on all good and services. The more polluting, depleting, and ecologically damaging the good or the service, the higher the tax....

If we must do but one thing, and that one thing above all else, we need to make what is polluting, depleting and ecologically destructive charge its true costs. It will therefore become more expensive than sustainable alternatives. In capsule summary, for markets to work sustainably, we need to get the prices right....

Ask free market avatar Milton Friedman, and he'll admit that the one flaw in the market ointment is what economists call externalities. These are the costs not borne by the sellers of or services, but shifted to others, whether it's those down wind of polluting smokestacks or to future generations that suffer the effects of pollution....

Markets themselves are not the problem. But the rules governing our current industrial market are. Existing market rules allow polluters not to pay or charge their true costs. We have ignored what markets do best, that is, the powerful relationship between price and demand that can be the primary instrument for sustainable prosperity.

It seems a wonkish question amidst the warnings of looming climate catastrophe, peak oil induced economic collapse, habitat destruction, and species extinction, with some suggesting that homo sapiens may be added to that list. All we need to do is get the prices right? Not mandate technological marvels, or apply a postal manual of regulations to all aspects of human behavior, or lay mine fields along the borders and build a missile shields in the sky above....

Get the prices right, we won't have to argue about the wisdom of Kyoto Protocol on global warming. Make what is polluting, depleting, and economically damaging more expensive and maybe we someday can say with a straight face, "I'm looking for bargains as part of my work to help to save the planet."

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